Model Merchandising

Typically, builders spend anywhere from $60,000 to $100,000 to decorate a model home. Every inch of the space is covered in expensive window treatments, furniture, and props, with little room left to the imagination.

We offer a cost-effective marketing solution for builders in the new economy. How does our staging differ from the traditional model merchandising?

Eco-Friendly

We often discover furnishings from previous models in storage with no redeemable value. We save money by re-using these pieces in our design. Old pieces become “new” for a fraction of the cost of purchasing, and they don’t end up in a landfill.

Naturally Connected

By incorporating elements of nature, the home feels more connected to the surrounding environment. We help sell the development, not just the home.

Minimal Clutter

Yes, models can be cluttered. The photos of strangers, the fake sushi on the plates, and the “art” work on every wall can be eliminated. By minimizing furniture and accessories, the home feels more “real” and the actual work of the architect and the quality of the builder will be appreciated and valued.

Community Oriented

Incorporating elements of the local community establishes yet another “connection” with potential buyers. We think about every detail whether it is using a local vineyard’s wine in the wine rack or showcasing a local artist’s work over the fireplace. We help sell the community, not just the development.

We Pay it Forward

By keeping the large pieces of furniture design neutral, we can move the entire project to your next house. This unique approach allows us to re-mix the individual pieces into a whole new design, by simply adding different accents and accessories. All elements of our work are interchangeable, so your investment pays off time and time again.

The cost for this service is based on our hourly rate plus materials.

More Services

Kitty Scwartz

Our Consultant Fees Include:

  • Custom design plan for staging the home.
  • Project management.
  • Locating local resources for fabric, upholstery and furniture purchases.
  • Providing links for online purchases for items that will be used in the staging project. We do not mark-up purchases, you buy direct. For local purchases we locate, purchase and warehouse everything until Staging Day arrives.
  • Coordinating the installation.

To arrange for a consultation, click here